{"id":21,"date":"2024-06-23T14:24:21","date_gmt":"2024-06-23T18:24:21","guid":{"rendered":"https:\/\/tebl.education\/?page_id=21"},"modified":"2024-07-24T11:09:26","modified_gmt":"2024-07-24T15:09:26","slug":"about-tebl","status":"publish","type":"page","link":"https:\/\/tebl.education\/cs\/","title":{"rendered":"O spole\u010dnosti TEBL"},"content":{"rendered":"<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">TEBL je metoda v\u00fduky obchodn\u00ed angli\u010dtiny, kter\u00e1 pom\u00e1h\u00e1 podnikatel\u016fm u\u010dit se anglicky<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>V sou\u010dasn\u00e9m glob\u00e1ln\u00edm podnikatelsk\u00e9m prost\u0159ed\u00ed se angli\u010dtina stala jazykem obchodu, a proto je znalost angli\u010dtiny v obchodn\u00edm prost\u0159ed\u00ed nezbytn\u00e1 jak pro \u00fasp\u011bch ve studiu, tak pro profesn\u00ed postup. V\u00fduka angli\u010dtiny jako obchodn\u00edho jazyka (Teaching English as a Business Language, TEBL) byla vyvinuta s c\u00edlem \u0159e\u0161it tuto pot\u0159ebu integrac\u00ed prvk\u016f z angli\u010dtiny pro akademick\u00e9 \u00fa\u010dely (English for Academic Purposes, EAP) a angli\u010dtiny pro profesn\u00ed \u00fa\u010dely (English for Occupational Purposes, EOP). Tento inovativn\u00ed p\u0159\u00edstup zaji\u0161\u0165uje, \u017ee si studenti osvoj\u00ed jazykov\u00e9 dovednosti pot\u0159ebn\u00e9 jak pro akademick\u00e9, tak pro praktick\u00e9 vyu\u017eit\u00ed v podnikatelsk\u00e9m kontextu.<\/p>\n\n\n\n<p>TEBL nab\u00edz\u00ed komplexn\u00ed u\u010debn\u00ed pl\u00e1n, kter\u00fd klade d\u016fraz na kvalitu, profesionalitu a respekt, a poskytuje poutav\u00e9 a aktu\u00e1ln\u00ed vzd\u011bl\u00e1vac\u00ed zku\u0161enosti poskytovan\u00e9 kvalifikovan\u00fdmi a zku\u0161en\u00fdmi pedagogy. Program se zam\u011b\u0159uje na p\u0159ed\u00e1v\u00e1n\u00ed slovn\u00ed z\u00e1soby specifick\u00e9 pro obchod, efektivn\u00ed psan\u00ed a prezenta\u010dn\u00ed dovednosti, \u010d\u00edm\u017e zvy\u0161uje komunika\u010dn\u00ed kompetence. Krom\u011b toho TEBL pom\u00e1h\u00e1 odbour\u00e1vat jazykov\u00e9 bari\u00e9ry, posilovat sebed\u016fv\u011bru student\u016f a zlep\u0161ovat studijn\u00ed v\u00fdsledky t\u00edm, \u017ee zlep\u0161uje porozum\u011bn\u00ed a zapojen\u00ed do v\u00fdukov\u00fdch materi\u00e1l\u016f. <\/p>\n\n\n\n<p>P\u0159\u00edpravou student\u016f na profesn\u00ed p\u0159\u00edpravu nab\u00edz\u00ed TEBL konkuren\u010dn\u00ed v\u00fdhody p\u0159i z\u00edsk\u00e1v\u00e1n\u00ed st\u00e1\u017e\u00ed, pracovn\u00edch m\u00edst a p\u0159\u00edle\u017eitost\u00ed k navazov\u00e1n\u00ed kontakt\u016f. Podporuje holistick\u00e9 u\u010den\u00ed t\u00edm, \u017ee zahrnuje mezioborov\u00e9 obchodn\u00ed koncepty a podporuje glob\u00e1ln\u00ed perspektivu. Agiln\u00ed p\u0159\u00edstup ke studiu v r\u00e1mci TEBL zaji\u0161\u0165uje p\u0159izp\u016fsobivost a neust\u00e1l\u00e9 zlep\u0161ov\u00e1n\u00ed jazykov\u00fdch dovednost\u00ed, \u010d\u00edm\u017e udr\u017euje studenty v kontaktu s vyv\u00edjej\u00edc\u00edmi se obchodn\u00edmi postupy. V kone\u010dn\u00e9m d\u016fsledku poskytuje TEBL c\u00edlenou v\u00fduku s praktick\u00fdmi aplikacemi, co\u017e z n\u011bj \u010din\u00ed nepostradatelnou sou\u010d\u00e1st sou\u010dasn\u00e9ho obchodn\u00edho vzd\u011bl\u00e1v\u00e1n\u00ed.<\/p>\n\n\n\n<p>TEBL je metodika v\u00fduky ide\u00e1ln\u011b v kombinaci s odborn\u00fdmi podnikatelsk\u00fdmi studiemi (Minimum <em>BCom<\/em> Degree) a\/nebo ekvivalentn\u00ed 2-3 roky praxe, jako\u017e i jedno nebo v\u00edce osv\u011bd\u010den\u00ed pro v\u00fduku angli\u010dtiny, jako nap\u0159.:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. TESOL (v\u00fduka angli\u010dtiny pro mluv\u010d\u00ed jin\u00fdch jazyk\u016f)<\/h3>\n\n\n\n<p><strong>Definice:<\/strong> TESOL je souhrnn\u00fd pojem, kter\u00fd zahrnuje jak v\u00fduku angli\u010dtiny jako druh\u00e9ho jazyka (ESL), tak v\u00fduku angli\u010dtiny jako ciz\u00edho jazyka (EFL). \u010casto se pou\u017e\u00edv\u00e1 zam\u011bniteln\u011b s term\u00edny TESL a TEFL, technicky v\u0161ak zahrnuje oba.<\/p>\n\n\n\n<p><strong>Popis:<\/strong> Certifik\u00e1t TESOL je ur\u010den pro u\u010ditele, kte\u0159\u00ed cht\u011bj\u00ed u\u010dit angli\u010dtinu nerodil\u00e9 mluv\u010d\u00ed, a\u0165 u\u017e v anglicky mluv\u00edc\u00edch zem\u00edch (ESL), nebo v zahrani\u010d\u00ed (EFL). Programy TESOL obvykle zahrnuj\u00ed \u0161kolen\u00ed v oblasti osvojov\u00e1n\u00ed jazyka, metodiky v\u00fduky, pl\u00e1nov\u00e1n\u00ed hodin a veden\u00ed t\u0159\u00eddy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. TESL (v\u00fduka angli\u010dtiny jako druh\u00e9ho jazyka)<\/h3>\n\n\n\n<p><strong>Definice:<\/strong> TESL se zam\u011b\u0159uje na v\u00fduku angli\u010dtiny pro nerodil\u00e9 mluv\u010d\u00ed \u017eij\u00edc\u00ed v anglicky mluv\u00edc\u00ed zemi.<\/p>\n\n\n\n<p><strong>Popis:<\/strong> Certifik\u00e1t TESL je ide\u00e1ln\u00ed pro u\u010ditele, kte\u0159\u00ed pl\u00e1nuj\u00ed pracovat s p\u0159ist\u011bhovalci nebo zahrani\u010dn\u00edmi studenty v zem\u00edch, kde je angli\u010dtina dominantn\u00edm jazykem. Program obvykle zahrnuje kulturn\u00ed adaptaci, pokro\u010dilou gramatiku a techniky v\u00fduky angli\u010dtiny ve v\u00edcejazy\u010dn\u00fdch t\u0159\u00edd\u00e1ch.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. TEFL (v\u00fduka angli\u010dtiny jako ciz\u00edho jazyka)<\/h3>\n\n\n\n<p><strong>Definice:<\/strong> TEFL se zab\u00fdv\u00e1 v\u00fdukou angli\u010dtiny pro nerodil\u00e9 mluv\u010d\u00ed v zem\u00edch, kde angli\u010dtina nen\u00ed prim\u00e1rn\u00edm jazykem.<\/p>\n\n\n\n<p><strong>Popis:<\/strong> Certifik\u00e1t TEFL je ur\u010den pro ty, kte\u0159\u00ed cht\u011bj\u00ed vyu\u010dovat angli\u010dtinu v zahrani\u010d\u00ed. Sou\u010d\u00e1st\u00ed \u0161kolen\u00ed je \u010dasto v\u00fduka p\u0159izp\u016fsoben\u00ed v\u00fdukov\u00fdch metod r\u016fzn\u00fdm kulturn\u00edm podm\u00ednk\u00e1m, tvorba u\u010debn\u00edch osnov a praktick\u00e9 zku\u0161enosti s v\u00fdukou.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. TEYA (v\u00fduka angli\u010dtiny pro mlad\u00e9 dosp\u011bl\u00e9)<\/h3>\n\n\n\n<p><strong>Definice:<\/strong> TEYA se specializuje na v\u00fduku angli\u010dtiny pro mlad\u00e9 dosp\u011bl\u00e9, obvykle od vysoko\u0161kolsk\u00e9ho v\u011bku.<\/p>\n\n\n\n<p><strong>Popis:<\/strong> Certifikace TEYA se zam\u011b\u0159uje na psychologii mlad\u00fdch dosp\u011bl\u00fdch, v\u00fdukov\u00e9 techniky vhodn\u00e9 pro jejich v\u011bk a aktivity, kter\u00e9 mlad\u00e9 dosp\u011bl\u00e9 zaujmou.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. CELTA (certifik\u00e1t pro v\u00fduku angli\u010dtiny pro dosp\u011bl\u00e9)<\/h3>\n\n\n\n<p><strong>Definice:<\/strong> CELTA je mezin\u00e1rodn\u011b uzn\u00e1van\u00fd certifik\u00e1t pro v\u00fduku angli\u010dtiny pro dosp\u011bl\u00e9.<\/p>\n\n\n\n<p><strong>Popis:<\/strong> Certifik\u00e1t CELTA, kter\u00fd vyd\u00e1v\u00e1 spole\u010dnost Cambridge Assessment English, je vysoce cen\u011bn\u00fd a \u0161iroce uzn\u00e1van\u00fd. Kurz zahrnuje p\u0159\u00edsnou kombinaci teorie a praktick\u00fdch zku\u0161enost\u00ed s v\u00fdukou, zam\u011b\u0159uje se na z\u00e1sady vzd\u011bl\u00e1v\u00e1n\u00ed dosp\u011bl\u00fdch, rozvoj jazykov\u00fdch dovednost\u00ed a efektivn\u00ed v\u00fdukov\u00e9 strategie.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. DELTA (diplom z v\u00fduky anglick\u00e9ho jazyka pro dosp\u011bl\u00e9)<\/h3>\n\n\n\n<p><strong>Definice:<\/strong> DELTA je pokro\u010dil\u00e1 kvalifikace pro zku\u0161en\u00e9 u\u010ditele angli\u010dtiny.<\/p>\n\n\n\n<p><strong>Popis:<\/strong> Kvalifika\u010dn\u00ed zkou\u0161ka DELTA, kterou rovn\u011b\u017e ud\u011bluje Cambridge Assessment English, je vy\u0161\u0161\u00ed \u00farovn\u00ed kvalifikace, kter\u00e1 navazuje na dovednosti z\u00edskan\u00e9 v r\u00e1mci zkou\u0161ky CELTA nebo rovnocenn\u00e9 zku\u0161enosti. Zahrnuje moduly zam\u011b\u0159en\u00e9 na teorii a praxi, profesn\u00ed rozvoj a specializace v oblastech, jako je obchodn\u00ed angli\u010dtina nebo angli\u010dtina pro akademick\u00e9 \u00fa\u010dely.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. TEFLi (TEFL International)<\/h3>\n\n\n\n<p><strong>Definice:<\/strong> Certifik\u00e1ty TEFLi nab\u00edzej\u00ed r\u016fzn\u00e9 organizace a instituce po cel\u00e9m sv\u011bt\u011b a poskytuj\u00ed standardizovan\u00e9 \u0161kolen\u00ed pro v\u00fduku angli\u010dtiny v zahrani\u010d\u00ed.<\/p>\n\n\n\n<p><strong>Popis:<\/strong> Programy TEFLi obvykle nab\u00edzej\u00ed kombinaci online a osobn\u00edho \u0161kolen\u00ed, v\u010detn\u011b veden\u00ed t\u0159\u00eddy, pl\u00e1nov\u00e1n\u00ed v\u00fduky a pedagogick\u00e9 praxe. Kvalita a uzn\u00e1v\u00e1n\u00ed certifik\u00e1t\u016f TEFLi se m\u016f\u017ee li\u0161it, proto je d\u016fle\u017eit\u00e9 vybrat si renomovan\u00e9ho poskytovatele.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. TEFLA (v\u00fduka angli\u010dtiny jako ciz\u00edho jazyka pro dosp\u011bl\u00e9)<\/h3>\n\n\n\n<p><strong>Definice:<\/strong> TEFLA je dal\u0161\u00ed term\u00edn pou\u017e\u00edvan\u00fd pro certifikace zam\u011b\u0159en\u00e9 na v\u00fduku angli\u010dtiny pro dosp\u011bl\u00e9 studenty, \u010dasto zam\u011bniteln\u00fd s TEFL.<\/p>\n\n\n\n<p><strong>Popis:<\/strong> Programy TEFLA kladou d\u016fraz na z\u00e1sady vzd\u011bl\u00e1v\u00e1n\u00ed dosp\u011bl\u00fdch, tvorbu u\u010debn\u00edch osnov pro dosp\u011bl\u00e9 studenty a techniky zapojen\u00ed dosp\u011bl\u00fdch student\u016f do procesu u\u010den\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9. EFL (angli\u010dtina jako ciz\u00ed jazyk)<\/h3>\n\n\n\n<p><strong>Definice:<\/strong> EFL se t\u00fdk\u00e1 v\u00fduky angli\u010dtiny pro nerodil\u00e9 mluv\u010d\u00ed v zem\u00edch, kde angli\u010dtina nen\u00ed prim\u00e1rn\u00edm jazykem.<\/p>\n\n\n\n<p><strong>Popis:<\/strong> Certifikace EFL, stejn\u011b jako TEFL, p\u0159ipravuj\u00ed u\u010ditele na pr\u00e1ci v r\u016fzn\u00fdch kulturn\u00edch prost\u0159ed\u00edch a zam\u011b\u0159uj\u00ed se na jazykov\u00e9 dovednosti, metodiku v\u00fduky a kulturn\u00ed citlivost.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">10. ESL (angli\u010dtina jako druh\u00fd jazyk)<\/h3>\n\n\n\n<p><strong>Definice:<\/strong> ESL se zam\u011b\u0159uje na v\u00fduku angli\u010dtiny pro nerodil\u00e9 mluv\u010d\u00ed v anglicky mluv\u00edc\u00edch zem\u00edch.<\/p>\n\n\n\n<p><strong>Popis:<\/strong> Podobn\u011b jako v p\u0159\u00edpad\u011b TESL, i v p\u0159\u00edpad\u011b ESL certifikace z\u00edsk\u00e1vaj\u00ed u\u010ditel\u00e9 dovednosti, kter\u00e9 jim pomohou za\u010dlenit se do anglicky mluv\u00edc\u00edho prost\u0159ed\u00ed a kladou d\u016fraz na osvojen\u00ed jazyka, kulturn\u00ed adaptaci a praktick\u00e9 pou\u017e\u00edv\u00e1n\u00ed jazyka. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"TEBL V\u00fduka anglick\u00e9ho obchodn\u00edho jazyka \u00davod - V\u00fdvoj agiln\u00edho vzd\u011bl\u00e1v\u00e1n\u00ed\" width=\"580\" height=\"326\" src=\"https:\/\/www.youtube.com\/embed\/lzNj70cY47c?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">\u00davodn\u00ed video TEBL<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a>Kl\u00ed\u010dov\u00e1 slova<\/a><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>V\u00fduka angli\u010dtiny jako obchodn\u00edho jazyka (TEBL)<\/li>\n\n\n\n<li>Angli\u010dtina pro specifick\u00e9 \u00fa\u010dely (ESP)<\/li>\n\n\n\n<li>Angli\u010dtina pro akademick\u00e9 \u00fa\u010dely (EAP)<\/li>\n\n\n\n<li>Angli\u010dtina pro profesn\u00ed \u00fa\u010dely (EOP)<\/li>\n\n\n\n<li>Obchodn\u00ed angli\u010dtina<\/li>\n\n\n\n<li>Akademick\u00fd \u00fasp\u011bch<\/li>\n\n\n\n<li>Profesion\u00e1ln\u00ed p\u0159ipravenost<\/li>\n\n\n\n<li>Glob\u00e1ln\u00ed podnik\u00e1n\u00ed<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><a>Mise<\/a><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>V\u00fduka angli\u010dtiny jako obchodn\u00edho jazyka<\/strong><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><a>Vize<\/a><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pos\u00edlen\u00ed obchodn\u00edho \u00fasp\u011bchu prost\u0159ednictv\u00edm c\u00edlen\u00e9 znalosti angli\u010dtiny<\/strong><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><a>Hodnoty<\/a><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kvalita<\/strong>: Poutav\u00fd, aktu\u00e1ln\u00ed a \u00fa\u010dinn\u00fd u\u010debn\u00ed pl\u00e1n zalo\u017een\u00fd na osv\u011bd\u010den\u00fdch vzd\u011bl\u00e1vac\u00edch z\u00e1kladech, kter\u00fd umo\u017e\u0148uje u\u010den\u00ed.<\/li>\n\n\n\n<li><strong>Profesionalita<\/strong>: Zam\u011b\u0159uje se na angli\u010dtinu pro konkr\u00e9tn\u00ed \u00fa\u010dely, kterou vedou kvalifikovan\u00ed (\u010dlenov\u00e9 ESL, TESL, TESOL, TEFL, IATEFL) a zku\u0161en\u00ed u\u010ditel\u00e9 angli\u010dtiny a obchodu.<\/li>\n\n\n\n<li><strong>Relevance<\/strong>: Respektuje \u017e\u00e1ka a zam\u011b\u0159uje se na aplikovanou obchodn\u00ed angli\u010dtinu, co\u017e student\u016fm umo\u017e\u0148uje rychle vyu\u017e\u00edt znalosti a dovednosti, kter\u00e9 pot\u0159ebuj\u00ed v re\u00e1ln\u00e9m obchodn\u00edm sv\u011bt\u011b.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>V sou\u010dasn\u00e9m glob\u00e1ln\u00edm obchodn\u00edm prost\u0159ed\u00ed se angli\u010dtina stala jazykem obchodu, co\u017e vy\u017eaduje znalost angli\u010dtiny specifick\u00e9 pro obchod jak pro akademick\u00fd \u00fasp\u011bch, tak pro profesn\u00ed postup. V\u00fduka angli\u010dtiny jako obchodn\u00edho jazyka (TEBL) p\u0159edstavuje specializovan\u00fd p\u0159\u00edstup v \u0161ir\u0161\u00edm r\u00e1mci angli\u010dtiny pro specifick\u00e9 \u00fa\u010dely (ESP). D\u00edky integraci prvk\u016f z angli\u010dtiny pro akademick\u00e9 \u00fa\u010dely (EAP) a angli\u010dtiny pro profesn\u00ed \u00fa\u010dely (EOP) nab\u00edz\u00ed TEBL komplexn\u00ed \u0159e\u0161en\u00ed p\u0159izp\u016fsoben\u00e9 pot\u0159eb\u00e1m student\u016f a profesion\u00e1l\u016f v oblasti obchodu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a>Porozum\u011bn\u00ed ESP, EAP a EOP<\/a><\/h3>\n\n\n\n<p>Angli\u010dtina pro specifick\u00e9 \u00fa\u010dely (ESP) je c\u00edlen\u00fd p\u0159\u00edstup k v\u00fduce jazyk\u016f, kter\u00fd se zam\u011b\u0159uje na specifick\u00e9 jazykov\u00e9 pot\u0159eby student\u016f v ur\u010dit\u00fdch oblastech, v\u010detn\u011b akademick\u00e9 sf\u00e9ry a r\u016fzn\u00fdch profesn\u00edch oblast\u00ed. ESP se tradi\u010dn\u011b d\u011bl\u00ed na dv\u011b hlavn\u00ed v\u011btve:<\/p>\n\n\n\n<p><strong>Angli\u010dtina pro akademick\u00e9 \u00fa\u010dely (EAP)<\/strong><\/p>\n\n\n\n<p><strong>Zam\u011b\u0159en\u00ed<\/strong>: EAP se zam\u011b\u0159uje na jazykov\u00e9 dovednosti nezbytn\u00e9 pro \u00fasp\u011b\u0161n\u00e9 studium, jako je psan\u00ed v\u00fdzkumn\u00fdch prac\u00ed, \u00fa\u010dast na semin\u00e1\u0159\u00edch a porozum\u011bn\u00ed akademick\u00fdm p\u0159edn\u00e1\u0161k\u00e1m.<\/p>\n\n\n\n<p><strong>\u010casopisy a v\u00fdzkum<\/strong>: V\u00fdznamn\u00fd v\u00fdzkum v oblasti EAP je publikov\u00e1n v \u010dasopisech jako nap\u0159. <em>Angli\u010dtina pro specifick\u00e9 \u00fa\u010dely<\/em> a <em>Journal of English for Academic Purposes<\/em>. D\u016fraz na EAP v r\u00e1mci ESP je d\u00e1n p\u0159\u00edslu\u0161nost\u00ed mnoha v\u00fdzkumn\u00edk\u016f ESP k akademick\u00fdm instituc\u00edm a silnou pot\u0159ebou dovednost\u00ed EAP u student\u016f.<\/p>\n\n\n\n<p><strong>C\u00edlov\u00e1 skupina<\/strong>: Studenti a akademi\u010dt\u00ed pracovn\u00edci, kte\u0159\u00ed pot\u0159ebuj\u00ed pokro\u010dil\u00e9 znalosti angli\u010dtiny, aby se jim da\u0159ilo ve vzd\u011bl\u00e1v\u00e1n\u00ed.<\/p>\n\n\n\n<p><strong>Angli\u010dtina pro profesn\u00ed \u00fa\u010dely (EOP)<\/strong><\/p>\n\n\n\n<p><strong>Zam\u011b\u0159en\u00ed<\/strong>: EOP se zab\u00fdv\u00e1 jazykov\u00fdmi dovednostmi pot\u0159ebn\u00fdmi v profesn\u00edm a pracovn\u00edm prost\u0159ed\u00ed, v\u010detn\u011b specifick\u00fdch obchodn\u00edch funkc\u00ed, jako je marketing, finance a lidsk\u00e9 zdroje.<\/p>\n\n\n\n<p><strong>\u010casopisy a v\u00fdzkum<\/strong>: A\u010dkoli neexistuje \u017e\u00e1dn\u00fd specializovan\u00fd \u010dasopis, kter\u00fd by se v\u011bnoval v\u00fdhradn\u011b EOP, relevantn\u00ed v\u00fdzkum lze nal\u00e9zt v publikac\u00edch jako nap\u0159. <em>Angli\u010dtina pro specifick\u00e9 \u00fa\u010dely<\/em>.<\/p>\n\n\n\n<p><strong>C\u00edlov\u00e1 skupina<\/strong>: Odborn\u00edci, kte\u0159\u00ed pot\u0159ebuj\u00ed angli\u010dtinu p\u0159izp\u016fsobenou jejich specifick\u00fdm pracovn\u00edm pozic\u00edm a odv\u011btv\u00edm.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a>TEBL: Integrace EAP a EOP pro obchodn\u00ed vzd\u011bl\u00e1v\u00e1n\u00ed<\/a><\/h3>\n\n\n\n<p>TEBL jedine\u010dn\u00fdm zp\u016fsobem spojuje siln\u00e9 str\u00e1nky EAP a EOP, aby uspokojil odli\u0161n\u00e9 pot\u0159eby student\u016f a odborn\u00edk\u016f v oblasti podnik\u00e1n\u00ed. Tato integrace zaji\u0161\u0165uje, \u017ee studenti z\u00edskaj\u00ed jak akademick\u00e9, tak praktick\u00e9 jazykov\u00e9 dovednosti nezbytn\u00e9 pro \u00fasp\u011bch.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Z EAP:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Akademick\u00e9 dovednosti pro obchodn\u00ed studia<\/strong>: TEBL zahrnuje akademick\u00e9 dovednosti v angli\u010dtin\u011b nezbytn\u00e9 pro studium obchodu, jako je anal\u00fdza obchodn\u00edch text\u016f, psan\u00ed akademick\u00fdch prac\u00ed a prezentace v\u00fdsledk\u016f v\u00fdzkumu.<\/li>\n\n\n\n<li><strong>V\u00fdzkum a aplikace teorie<\/strong>: Studenti se seznamuj\u00ed s odbornou literaturou, aplikuj\u00ed obchodn\u00ed teorie a \u00fa\u010dastn\u00ed se odborn\u00fdch diskus\u00ed, kter\u00e9 maj\u00ed z\u00e1sadn\u00ed v\u00fdznam pro akademick\u00fd a profesn\u00ed rozvoj.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Z EOP:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Praktick\u00e1 obchodn\u00ed komunikace<\/strong>: TEBL klade d\u016fraz na praktick\u00e9 jazykov\u00e9 dovednosti pot\u0159ebn\u00e9 ve sv\u011bt\u011b obchodu, v\u010detn\u011b vypracov\u00e1v\u00e1n\u00ed zpr\u00e1v, psan\u00ed odborn\u00fdch e-mail\u016f, vyjedn\u00e1v\u00e1n\u00ed o obchodech a prezentac\u00ed.<\/li>\n\n\n\n<li><strong>Slovn\u00ed z\u00e1soba specifick\u00e1 pro dan\u00e9 odv\u011btv\u00ed<\/strong>: Zam\u011b\u0159uje se na terminologii a pou\u017e\u00edv\u00e1n\u00ed jazyka specifick\u00e9ho pro r\u016fzn\u00e9 obchodn\u00ed role, co\u017e umo\u017e\u0148uje efektivn\u00ed komunikaci v profesn\u00edm kontextu.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><a>V\u00fdhody TEBL pro budouc\u00ed studenty ekonomick\u00fdch obor\u016f<\/a><\/h3>\n\n\n\n<p>Studenti ekonomick\u00fdch obor\u016f mohou p\u0159ed zah\u00e1jen\u00edm studia v\u00fdznamn\u011b z\u00edskat z p\u0159ehledu kurz\u016f TEBL. Mezi hlavn\u00ed v\u00fdhody pat\u0159\u00ed:<\/p>\n\n\n\n<p><strong>Roz\u0161\u00ed\u0159en\u00e9 komunika\u010dn\u00ed dovednosti<\/strong><\/p>\n\n\n\n<p><strong>Slovn\u00ed z\u00e1soba specifick\u00e1 pro podnik\u00e1n\u00ed<\/strong>: Kurzy TEBL se zam\u011b\u0159uj\u00ed na v\u00fduku anglick\u00e9 slovn\u00ed z\u00e1soby a terminologie specifick\u00e9 pro obchodn\u00ed prost\u0159ed\u00ed. To pom\u00e1h\u00e1 student\u016fm porozum\u011bt jazyku a efektivn\u011b ho pou\u017e\u00edvat p\u0159i studiu a v budouc\u00ed kari\u00e9\u0159e.<\/p>\n\n\n\n<p><strong>Efektivn\u00ed psan\u00ed<\/strong>: Studenti se nau\u010d\u00ed ps\u00e1t jasn\u00e9 a v\u00fdsti\u017en\u00e9 obchodn\u00ed zpr\u00e1vy, e-maily a dal\u0161\u00ed dokumenty, co\u017e jsou kl\u00ed\u010dov\u00e9 dovednosti v akademick\u00e9m i profesn\u00edm prost\u0159ed\u00ed.<\/p>\n\n\n\n<p><strong>Prezenta\u010dn\u00ed dovednosti<\/strong>: Kurzy TEBL \u010dasto zahrnuj\u00ed \u0161kolen\u00ed o tom, jak sebev\u011bdom\u011b a srozumiteln\u011b prezentovat sv\u00e9 my\u0161lenky, co\u017e je pro studenty ekonomick\u00fdch obor\u016f z\u00e1sadn\u00ed dovednost.<\/p>\n\n\n\n<p><strong>Zv\u00fd\u0161en\u00e1 sebed\u016fv\u011bra<\/strong><\/p>\n\n\n\n<p><strong>Sn\u00ed\u017een\u00ed jazykov\u00fdch bari\u00e9r<\/strong>: Studenti, pro kter\u00e9 angli\u010dtina nen\u00ed rodil\u00fdm mluv\u010d\u00edm, mohou sn\u00ed\u017eit jazykovou \u00fazkost a aktivn\u011bji se zapojit do t\u0159\u00eddn\u00edch diskus\u00ed, skupinov\u00fdch projekt\u016f a prezentac\u00ed.<\/p>\n\n\n\n<p><strong>P\u0159ipravenost<\/strong>: S pevn\u00fdmi z\u00e1klady obchodn\u00ed angli\u010dtiny mohou studenti p\u0159istupovat ke studiu s v\u011bt\u0161\u00ed jistotou a v\u011bdom\u00edm, \u017ee jsou vybaveni pro zvl\u00e1dnut\u00ed jazykov\u00fdch n\u00e1rok\u016f sv\u00fdch kurz\u016f.<\/p>\n\n\n\n<p><strong>Potenci\u00e1ln\u00ed akademick\u00fd v\u00fdkon<\/strong><\/p>\n\n\n\n<p><strong>Porozum\u011bn\u00ed<\/strong>: M\u016f\u017ee v\u00e9st k lep\u0161\u00edmu pochopen\u00ed p\u0159edn\u00e1\u0161ek, \u010detby a \u00fakol\u016f, kter\u00e9 \u010dasto pou\u017e\u00edvaj\u00ed slo\u017eitou obchodn\u00ed terminologii.<\/p>\n\n\n\n<p><strong>Z\u00e1snuby<\/strong>: M\u016f\u017ee poskytnout lep\u0161\u00ed schopnost hloub\u011bji se zapojit do studijn\u00edch materi\u00e1l\u016f a diskus\u00ed, co\u017e povede k bohat\u0161\u00edmu z\u00e1\u017eitku z u\u010den\u00ed.<\/p>\n\n\n\n<p><strong>Profesion\u00e1ln\u00ed p\u0159ipravenost<\/strong><\/p>\n\n\n\n<p><strong>St\u00e1\u017ee a pracovn\u00ed m\u00edsta<\/strong>: Sou\u010d\u00e1st\u00ed studijn\u00edch pl\u00e1n\u016f mnoha obchodn\u00edch program\u016f jsou st\u00e1\u017ee a pracovn\u00ed m\u00edsta. Znalost obchodn\u00ed angli\u010dtiny m\u016f\u017ee ze student\u016f ud\u011blat konkurenceschopn\u011bj\u0161\u00ed kandid\u00e1ty na tyto p\u0159\u00edle\u017eitosti.<\/p>\n\n\n\n<p><strong>Vytv\u00e1\u0159en\u00ed s\u00edt\u00ed<\/strong>: Schopnost efektivn\u011b komunikovat v obchodn\u00edm prost\u0159ed\u00ed pom\u00e1h\u00e1 student\u016fm budovat profesn\u00ed s\u00edt\u011b, kter\u00e9 jsou nezbytn\u00e9 pro rozvoj kari\u00e9ry.<\/p>\n\n\n\n<p><strong>Holistick\u00e9 u\u010den\u00ed<\/strong><\/p>\n\n\n\n<p><strong>Mezioborov\u00e9 porozum\u011bn\u00ed<\/strong>: Podnikov\u00e1 studia \u010dasto integruj\u00ed pojmy z r\u016fzn\u00fdch obor\u016f, jako je ekonomie, marketing, finance a management. Kurzy TEBL pom\u00e1haj\u00ed student\u016fm pochopit a vyj\u00e1d\u0159it tato mezioborov\u00e1 spojen\u00ed v angli\u010dtin\u011b.<\/p>\n\n\n\n<p><strong>Glob\u00e1ln\u00ed perspektiva<\/strong>: Obchod je st\u00e1le v\u00edce glob\u00e1ln\u00ed. Zvl\u00e1dnut\u00ed obchodn\u00ed angli\u010dtiny umo\u017e\u0148uje student\u016fm zab\u00fdvat se mezin\u00e1rodn\u00edmi p\u0159\u00edpadov\u00fdmi studiemi, spolupracovat s kolegy z r\u016fzn\u00fdch zem\u00ed a porozum\u011bt glob\u00e1ln\u00edm obchodn\u00edm trend\u016fm.<\/p>\n\n\n\n<p><strong>Agiln\u00ed p\u0159\u00edstup k u\u010den\u00ed<\/strong><\/p>\n\n\n\n<p><strong>P\u0159izp\u016fsobivost<\/strong>: TEBL klade d\u016fraz na agiln\u00ed vzd\u011bl\u00e1v\u00e1n\u00ed, co\u017e znamen\u00e1, \u017ee se studenti u\u010d\u00ed rychle p\u0159izp\u016fsobovat nov\u00fdm informac\u00edm a situac\u00edm, co\u017e je v rychl\u00e9m obchodn\u00edm sv\u011bt\u011b kl\u00ed\u010dov\u00e1 dovednost.<\/p>\n\n\n\n<p><strong>Pr\u016fb\u011b\u017en\u00e9 zlep\u0161ov\u00e1n\u00ed<\/strong>: Iterativn\u00ed povaha agiln\u00edho u\u010den\u00ed podporuje studenty v neust\u00e1l\u00e9m zlep\u0161ov\u00e1n\u00ed jazykov\u00fdch dovednost\u00ed a udr\u017euje je v souladu s vyv\u00edjej\u00edc\u00edmi se obchodn\u00edmi postupy.<\/p>\n\n\n\n<p><strong>\u00daspora \u010dasu p\u0159i v\u00fduce u\u017eite\u010dn\u00e9 obchodn\u00ed angli\u010dtiny<\/strong><\/p>\n\n\n\n<p><strong>Zam\u011b\u0159en\u00e9 u\u010den\u00ed<\/strong>: M\u00edsto toho, aby studenti tr\u00e1vili \u010das obecnou angli\u010dtinou, mohou se soust\u0159edit na konkr\u00e9tn\u00ed jazykov\u00e9 dovednosti pot\u0159ebn\u00e9 pro podnik\u00e1n\u00ed, co\u017e zefektivn\u00ed jejich v\u00fduku.<\/p>\n\n\n\n<p><strong>Praktick\u00e1 aplikace<\/strong>: Kurzy TEBL umo\u017e\u0148uj\u00ed student\u016fm okam\u017eit\u011b za\u010d\u00edt pou\u017e\u00edvat obchodn\u00ed angli\u010dtinu prost\u0159ednictv\u00edm praktick\u00fdch cvi\u010den\u00ed a re\u00e1ln\u00fdch sc\u00e9n\u00e1\u0159\u016f, co\u017e zaru\u010duje, \u017ee dovednosti, kter\u00e9 se nau\u010d\u00ed, jsou p\u0159\u00edmo relevantn\u00ed pro jejich studium a budouc\u00ed kari\u00e9ru.<\/p>\n\n\n\n<p><strong>Komplexn\u00ed p\u0159ehled kl\u00ed\u010dov\u00fdch obchodn\u00edch t\u00e9mat<\/strong><\/p>\n\n\n\n<p><strong>\u0160irok\u00e1 znalostn\u00ed z\u00e1kladna<\/strong>: V\u00fdb\u011brem ze seznamu mnoha z\u00e1kladn\u00edch obchodn\u00edch t\u00e9mat z\u00edskaj\u00ed studenti \u0161irok\u00e9 znalosti z\u00e1kladn\u00edch obchodn\u00edch pojm\u016f, kter\u00e9 mohou slou\u017eit jako z\u00e1klad pro pokro\u010dilej\u0161\u00ed studium.<\/p>\n\n\n\n<p><strong>Aktu\u00e1ln\u00ed v\u00fdznam<\/strong>: Prob\u00edran\u00e1 t\u00e9mata jsou v souladu s nejd\u016fle\u017eit\u011bj\u0161\u00edmi obchodn\u00edmi ot\u00e1zkami sou\u010dasnosti, co\u017e zaji\u0161\u0165uje, \u017ee studenti jsou dob\u0159e informov\u00e1ni o sou\u010dasn\u00fdch obchodn\u00edch postupech a trendech.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a>P\u0159\u00edklady t\u00e9mat v kurzu TEBL pro budouc\u00ed studenty MBA<\/a><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Obchodn\u00ed c\u00edle<\/li>\n\n\n\n<li>Veden\u00ed a \u0159\u00edzen\u00ed<\/li>\n\n\n\n<li>Jazyk ekonomie<\/li>\n\n\n\n<li>Jazyk \u00fa\u010detnictv\u00ed<\/li>\n\n\n\n<li>Jazyk financ\u00ed<\/li>\n\n\n\n<li>Jazyk dodavatelsk\u00e9ho \u0159et\u011bzce<\/li>\n\n\n\n<li>Jazyk \u0159\u00edzen\u00ed provozu<\/li>\n\n\n\n<li>Jazyk \u0159\u00edzen\u00ed lidsk\u00fdch zdroj\u016f<\/li>\n\n\n\n<li>Jazyk \u0159\u00edzen\u00ed prodeje<\/li>\n\n\n\n<li>Jazyk marketingu<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"300\" src=\"https:\/\/tebl.education\/wp-content\/uploads\/2024\/06\/TEBL-logo-600x300-1.png\" alt=\"TEBL V\u00fduka angli\u010dtiny jako obchodn\u00edho jazyka\" class=\"wp-image-19\" srcset=\"https:\/\/tebl.education\/wp-content\/uploads\/2024\/06\/TEBL-logo-600x300-1.png 600w, https:\/\/tebl.education\/wp-content\/uploads\/2024\/06\/TEBL-logo-600x300-1-300x150.png 300w, https:\/\/tebl.education\/wp-content\/uploads\/2024\/06\/TEBL-logo-600x300-1-18x9.png 18w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption class=\"wp-element-caption\">TEBL V\u00fduka angli\u010dtiny jako obchodn\u00edho jazyka<\/figcaption><\/figure>","protected":false},"excerpt":{"rendered":"<p>TEBL is a Business English Teaching Method to Help Business People Learn English In the contemporary global business environment, English has emerged as the lingua franca of commerce, making proficiency in business-specific English essential for both academic success and professional advancement. Teaching English as a Business Language (TEBL) was developed to address this need by [&hellip;]<\/p>","protected":false},"author":1,"featured_media":76,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-21","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/tebl.education\/cs\/wp-json\/wp\/v2\/pages\/21","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tebl.education\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/tebl.education\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/tebl.education\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tebl.education\/cs\/wp-json\/wp\/v2\/comments?post=21"}],"version-history":[{"count":5,"href":"https:\/\/tebl.education\/cs\/wp-json\/wp\/v2\/pages\/21\/revisions"}],"predecessor-version":[{"id":153,"href":"https:\/\/tebl.education\/cs\/wp-json\/wp\/v2\/pages\/21\/revisions\/153"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tebl.education\/cs\/wp-json\/wp\/v2\/media\/76"}],"wp:attachment":[{"href":"https:\/\/tebl.education\/cs\/wp-json\/wp\/v2\/media?parent=21"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}